HBO dominated Sunday’s Emmy awards, reinforcing the community’s long-held place as tv’s inventive powerhouse at the same time as Netflix has upended the business.
The AT&T-owned community received 30 Emmy awards, together with the coveted Greatest Drama Collection class for Succession and Greatest Restricted Collection for Watchmen, in an occasion held nearly and with out a dwell viewers for the primary time ever as a result of coronavirus pandemic.
With the top final 12 months of Recreation of Thrones and an exodus of executives together with longtime chief Richard Plepler, observers had questioned whether or not HBO underneath new possession might proceed to churn out high exhibits.
That query was answered because the critically acclaimed programmes Watchmen and Succession every received 4 awards, serving to HBO nab extra trophies than every other community for the second 12 months in a row.
HBO confronted stiff competitors from Netflix, which had scored a report 160 nominations this 12 months for TV’s highest honours. The pair have duelled up to now few years, main the pack in nominations and establishing a battle of HBO’s cautious curation versus Netflix’s quantity of programming.
In Hollywood, the Emmys have a industrial influence as a result of profitable awards enhances a studio’s standing with high expertise. Reed Hastings, Netflix chief government, instructed traders earlier this 12 months that there was a “enterprise profit” to profitable awards as a result of it helped “win offers that we couldn’t have in any other case received”.
Coming in third by way of awards was Pop TV, the Viacom-owned TV channel that airs Schitt’s Creek, a Canadian comedy that garnered broad reputation after Netflix picked up previous seasons of it in 2017. The sequence received seven awards on Sunday, sweeping the comedy classes.
This 12 months’s ceremony was constrained by the pandemic. As an alternative of lavish crimson carpets and a whole bunch of stars packed right into a room collectively, Jimmy Kimmel hosted from a largely empty Staples Middle in Los Angeles whereas nominees appeared by way of video hyperlinks from their most popular places across the globe.
The ceremony befell weeks forward of an important US presidential election in opposition to a backdrop of practically 200,000 American deaths as a result of coronavirus disaster, a crippling financial recession and historic uprisings over racial inequality.
These tensions had been evident throughout the programme, with a number of winners urging viewers to vote and host Jimmy Kimmel joking that the present was being filmed with out a dwell studio viewers as a result of “this isn’t a MAGA rally”.
Analysts have questioned whether or not HBO, which has made a reputation for itself as a producer of selective, high-quality sequence, can remodel right into a broader Netflix-style service as streamers flood the market with new exhibits.
Whereas HBO has continued to prosper creatively, its proprietor WarnerMedia has failed to achieve a lot traction with efforts to compete straight with Netflix.
WarnerMedia this 12 months launched a brand new streaming service, HBO Max, which packages HBO’s programming with that of the Warner Bros studio and the Turner networks for $15 a month.
Take-up has been comparatively modest because the launch in Might: though greater than 23m present HBO subscribers can entry the HBO Max service free of charge, however the firm mentioned that as of July solely round 4m customers had activated the streaming platform.
By comparability Netflix added 10m subscribers within the second quarter, taking its variety of international subscribers to shut to 200m.