Monday, September 21, 2020
Home Entertainment CBS All Entry Will Rebrand As Paramount Plus

CBS All Entry Will Rebrand As Paramount Plus

CBS All Entry will rebrand into Paramount Plus early subsequent yr.

Based on Variety, the streaming service’s new title will coincide with one other enlargement of its authentic programming efforts in addition to its catalog of programming drawn from the current merger of Viacom and CBS company’s archives. 

“Paramount is an iconic and storied model beloved by shoppers everywhere in the world, and it’s synonymous with high quality, integrity and world-class storytelling,” stated Bob Bakish, president-CEO of ViacomCBS. “With Paramount Plus, we’re excited to ascertain one international streaming model within the broad-pay phase that may draw on the sheer breadth and depth of the ViacomCBS portfolio to supply a rare assortment of content material for everybody to get pleasure from.”

Among the many new exhibits within the works for the streaming platform is one other reboot of The Sport, the Mara Brock Akil comedy spinoff of Girlfriends that final aired on BET from 2011 to 2015. Lioness, a CIA drama sequence by Taylor Sheridan, and The Supply, a scripted 10-episode restricted sequence based mostly off of Francis Ford Coppola’s The Godfather.

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Apart from new programming, Paramount Plus will even provide a library of exhibits from ViacomCBS’ networks, together with BET, CBS, Comedy Central, MTV Nickelodeon and extra. BET, Comedy Central and different imprints will even produce authentic sequence for Paramount Plus.

“The response from shoppers in simply the early weeks of the service’s enlargement already illustrates the large alternative forward of us in bringing these phenomenal ViacomCBS manufacturers collectively in a single premium streaming dwelling underneath the brand new Paramount Plus title,” stated Marc DeBevoise, chief digital officer of ViacomCBS and president-CEO of ViacomCBS Digital, in accordance with Selection.


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